Mobile Application Design & Development

An ever evolving market

Twenty years ago it was a print campaign. Ten years ago a website. The world is constantly changing and so are your consumers and how they receive information. In order for your business to remain competitive in this ever-evolving world of business, it is imperative that your marketing strategy is just as up-to-date as the people who use them.

The latest tool complimenting every business’s marketing strategy is the Mobile Application also known as the app. Gracing the screens of every smartphone in the world, the little but mighty app brings with it a brand new approach to marketing.

With a flexible and robust process for mobile application design and development, Mosaic Interactive is a licensed iPhone, iPad, Droid and Blackberry Application Developer. Working directly with Apple, Google and Rim, we are the ONLY Marketing Agency in the Lehigh Valley who understands the design, development and submission process for mobile applications. Our cross platform knowledge allows us to create applications that will not only work on the iPhone, but the iPad, Android and Blackberry.

Call Mosaic Interactive today at 610-694-8818.

APP STORE OPTIMIZATION!

App Store Optimization? If you're looking to create the next BIG app, there are some fundamental rules you need to know to get your app to the top of the App Store. Mosaic Interactive is here from start to finish to make sure you're App is successful.

• Research
  It pays to do your research, and Mosaic Interactive is here to assist. It's critical to research the market BEFORE you build your app.
  
  
• App Naming and Description
  The name of your App should feature a strong keyword. This will help consumers discover your app through search.


• Pricing
  Included in the Research phase of the App planning is the pricing. More than 80% of the traffic of the Apple App Store is directed at free apps. How much should you charge? Should you charge at all? Mosaic Interactive can answer these questions and build your pricing strategy. 


• Build Preview Pages
  The right marketing strategy and copy for your preview pages are essential. The search engines rank app preview pages highly. We'll make sure your preview page is optimized to get your App the most amount of traffic possible.
  
  
• Pre-Launch Tactics
  Mosaic Interactive will create the buzz you need to make your App successful with pre-launching strategies (create a website for the app, promote the app on social sites and other online communities, integrating Facebook into your app and more!
  
  
• Launch Advertising
  To get listed in the top 25 in the Apple App Store, you need 50,000 downloads in a single day. Display and mobile ads are your best bet to get the numbers you need for success.


• Update your Mobile Application
  Being a powerful marketing instrument, a Mobile Application should continue to evolve, even long after it has been launched. Attention spans are short and interests change quickly, therefore updating your Mobile Application with new features and content creates a sense of appeal for previous users to revisit your Mobile Application again.
  
  Updating your mobile application will also place your app at the top of the app store list again, opening doors to new users.  With a rich knowledge in the Mobile Application updating process, Mosaic Interactive can properly update your Mobile Application, whether we created the original or not. 

A mobile application for your business is a solid product with a short but impressive history of return of investment success. Let's discuss how we can transfer your business ideas into the next big App.

Call Mosaic Interactive today at 610-694-8818.